Digital Online Platform 'Virtual PAMS' and Character 'PAMSvatar'

The '2020 Seoul Performing Arts Market (PAMS)' attracted public attention by introducing new initiatives such as 'Virtual PAMS' in a situation where international exchange in performing arts was restricted due to the prolonged COVID-19. Virtual PAMS is a non-face-to-face online platform that adopts an online RPG (Role Playing Game) model, serving as the core of the 2020 Seoul Arts Market where visitors can freely enter and exit online booths using keyboards and participate in various information and business exchanges related to domestic and international performing arts in an immersive manner. Although major festivals at home and abroad were postponed or canceled this year due to COVID-19, 'Seoul Arts Market' implemented an untact method suitable for the current situation. By introducing this unprecedented hosting method and non-face-to-face platform (Virtual PAMS), it showed hope and development potential for new platforms. In addition, approximately 70 business video meetings were established between domestic and international experts and artists in the performing arts field from the United States, Canada, France, the United Kingdom, Spain, Romania, Singapore, etc., and it was praised for contributing to revitalizing the field of domestic and international exchange that had been disconnected due to COVID-19.

If showrooms were built offline and buyers were invited or meetings were held until now, meetings can now be held through the Metaverse online where there are no spatial constraints and non-face-to-face communication is possible, or people can meet together in another world connected to reality.