M E D I A W A L L
Overview
"Bringing Nature into Buildings Without Courtyards - Anamorphic Media Wall"
The KT Songpa Headquarters Media Wall is a 20-meter wide 8K ultra-large interactive display installed in the 1st floor lobby space. To overcome the limitations of a building structure without a courtyard, it utilizes anamorphic techniques to create three-dimensional natural landscapes that feel as if you are in an actual courtyard.
Based on Unreal Engine's real-time rendering, it vividly expresses seasonal and weather changes, and provides dynamic content synchronized with actual outdoor weather through Weather API integration. Through our proprietary CMS (Content Management System), optimized content is automatically managed and delivered according to time of day and circumstances.
Beyond simple digital signage, it has established itself as an interactive space that offers visitors a special experience of connecting with nature.
Client
KT
Duration
5 Months
Platform
Unreal Engine
Display
8K Resolution
20m Wide
Technical Highlights
- • Unreal Engine - 8K real-time rendering and optimization
- • Weather API Integration - Real-time weather data-driven content
- • CMS Development - Content scheduling and management system
- • 20m Wide Display - Multi-device synchronization for large displays
Key Features
- • Three-dimensional courtyard presentation using anamorphic techniques
- • Unreal Engine-based 8K ultra-high resolution real-time rendering
- • 20-meter wide screen immersive experience
- • Real-time content reflection via Weather API integration
- • CMS-based automatic content management by time of day
- • Indirect interaction design for multi-user engagement
